Paul Robinson, Author at Mazescale

Amazon’s 75-Character Title Limit Is Coming: How to Prepare Before July 27

If you sell on Amazon, your product listings are about to undergo their biggest structural shakeup in years. Starting July […]

Amazon has confirmed Prime Day 2026 runs June 23 to 26. Four days, compressed buying intent, and CPCs that typically surge

Amazon Ads launched Dynamic TV Creative at its Upfront presentation on May 11, and it changes how sellers should approach

Amazon Ads just dropped an update that fundamentally changes how we optimize our core advertising campaigns. You can now inject

Most Amazon agencies run ads through automation software like Perpetua or Pacvue. Rules fire, bids adjust, reports get pulled. But

Amazon advertising is entering a new era. For years, successful PPC management meant hours spent inside spreadsheets and campaign dashboards:

If you operate a brand on Amazon, you already know the email. It lands quietly. No formal accusation. No outright

The Battle for Cash Flow This week, the Amazon seller community did something rare: they organized. Facing a policy change

Starting April 17, 2026, Amazon will introduce a new 3.5% fuel and logistics-related surcharge on Fulfillment by Amazon (FBA) fees