Prime Day 2026 Proved Sellers Don’t Need Bigger Ad Budgets, Just Smarter Ones
Prime Day 2026 wrapped on June 23 to 26, and the advertising data now coming out of that event tells […]
Alexa Can Now Close the Sale: What Amazon’s Agentic Ads Mean for Sellers
Amazon just gave its voice assistant the ability to finish what an ad starts. At Cannes Lions last week, Amazon introduced
Amazon’s Agentic Shopping Shift: What Sellers Need to Do Before Q3
Earlier this month, Amazon Ads published its clearest signal yet that the traditional keyword-to-PDP advertising funnel is changing. The announcement
Amazon’s 75-Character Title Limit Is Coming: How to Prepare Before July 27
If you sell on Amazon, your product listings are about to undergo their biggest structural shakeup in years. Starting July
Amazon Prime Day 2026: Your Final Ads Prep Checklist
Amazon has confirmed Prime Day 2026 runs June 23 to 26. Four days, compressed buying intent, and CPCs that typically surge
Amazon’s Dynamic TV Creative Brings One-Ad Personalization to Prime Video
Amazon Ads launched Dynamic TV Creative at its Upfront presentation on May 11, and it changes how sellers should approach
How to Add Video to Existing Amazon Sponsored Products Campaigns (Without Resetting History)
Amazon Ads just dropped an update that fundamentally changes how we optimize our core advertising campaigns. You can now inject
How We Use Claude and DataDoe to Run Amazon Ads in 2026
Most Amazon agencies run ads through automation software like Perpetua or Pacvue. Rules fire, bids adjust, reports get pulled. But
Will Amazon AI Replace Manual Campaign Optimization?
Amazon advertising is entering a new era. For years, successful PPC management meant hours spent inside spreadsheets and campaign dashboards: