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How to Add Video to Existing Amazon Sponsored Products Campaigns (Without Resetting History)

Amazon Ads just dropped an update that fundamentally changes how we optimize our core advertising campaigns. You can now inject […]

Most Amazon agencies run ads through automation software like Perpetua or Pacvue. Rules fire, bids adjust, reports get pulled. But

Amazon advertising is entering a new era. For years, successful PPC management meant hours spent inside spreadsheets and campaign dashboards:

If you operate a brand on Amazon, you already know the email. It lands quietly. No formal accusation. No outright

The Battle for Cash Flow This week, the Amazon seller community did something rare: they organized. Facing a policy change

Starting April 17, 2026, Amazon will introduce a new 3.5% fuel and logistics-related surcharge on Fulfillment by Amazon (FBA) fees

Amazon’s AI Shopping Prompts Are Now Billable: What Every Seller Needs to Check Today If you have active Sponsored Products

If you saw posts this week claiming Amazon was forcing customers to log in just to browse product pages, hiding

Paul Robinson / February 27, 2026

Here it is: Amazon’s MCP Server Changes the Agency Model. Here’s What We’re Doing About It. Amazon recently redrew the