Latest Articles Archives

The End of Review Moats? Understanding Amazon’s New “Review Sharing” Policy

For years, one of the most powerful strategies for Amazon sellers has been the “variation play.” By launching a product […]

Amazon Ads is shifting from manual campaign management to AI-driven orchestration. Launching in Q1 2026, the new Full-Funnel Campaigns tool

The advertising landscape on Amazon is shifting faster than Prime delivery. If you think the last couple of years were

Paul Robinson / December 29, 2025

2026 is going to be brutal for any Amazon ads agency that still plugs client accounts into off-the-shelf “AI” tools

Paul Robinson / December 23, 2025

Imagine never losing your branded search placement again. Amazon recently made that possible—for a price. Traditionally, owning the top of

Paul Robinson / December 20, 2025

In the hyper-competitive world of Amazon, sellers are constantly hunting for the next “hack” to boost conversion. They obsess over

Paul Robinson / December 19, 2025

Forget what you thought you knew about Alexa.com. This past week, Amazon quietly rolled out a brand-new desktop portal for

Paul Robinson / December 15, 2025

The “out of stock” notification is a phrase that strikes fear into the heart of every Amazon seller. It’s not

Paul Robinson / December 10, 2025

The holiday season is a marathon for Amazon sellers, and as Christmas Day approaches, the temptation to shut down the