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Amazon’s Rufus Price History Feature: A Quietly Powerful Shopping Tool

Paul Robinson / December 5, 2025

Amazon has been rolling out new AI-powered upgrades, and one of the most practical additions is the Rufus price history […]

Paul Robinson / December 3, 2025

For many years, the Amazon marketing playbook was simple: crush it on Sponsored Products, own the keyword, and keep ACoS

Paul Robinson / December 1, 2025

Every year the same question pops up in Amazon seller groups: “Should I run a big Black Friday / Cyber

Paul Robinson / December 1, 2025

Most agencies push automation software because it slashes the hours needed to manage each account. That lets one account manager

Paul Robinson / November 28, 2025

1. Do they actually manage the account themselves — or outsource everything? Many “agencies” are just sales fronts. They close

Paul Robinson / November 26, 2025

If you’re running Amazon ads in 2025, you’ve probably already noticed the platform’s relentless push toward AI-driven personalization. At this

Paul Robinson / November 24, 2025

The Amazon Ads ecosystem just saw its biggest upgrade of the year. During the November 2025 unBoxed event, Amazon revealed

Paul Robinson / November 20, 2025

The ground under Amazon advertisers has shifted dramatically. If your agency is still primarily talking about “Sponsored Products expertise” or