Amazon Advertising Insights & Strategy

Amazon Opens Its Ads Platform to AI Agents: What This Means for Agencies

February 10, 2026 No Comments

The advertising landscape just shifted in a major way. Amazon has announced the open beta of its Amazon Ads Model

January 29, 2026 No Comments

In the early days of Amazon FBA, the formula was simple: list a decent product, optimize your keywords, and let

January 21, 2026 No Comments

Amazon just fired a major warning shot across the bow of every seller on the platform, and if you haven’t

January 19, 2026 No Comments

The Branded Spend “Mystery” is a Myth: Use the SQP Report to End the Debate If you spend more than

January 9, 2026 No Comments

For years, one of the most powerful strategies for Amazon sellers has been the “variation play.” By launching a product

January 8, 2026 No Comments

Amazon Ads is shifting from manual campaign management to AI-driven orchestration. Launching in Q1 2026, the new Full-Funnel Campaigns tool

January 4, 2026 No Comments

The advertising landscape on Amazon is shifting faster than Prime delivery. If you think the last couple of years were

December 29, 2025 No Comments

2026 is going to be brutal for any Amazon ads agency that still plugs client accounts into off-the-shelf “AI” tools

December 23, 2025 No Comments

Imagine never losing your branded search placement again. Amazon recently made that possible—for a price. Traditionally, owning the top of