The Death of the Branded Auction? Amazon’s New “Reserve Share of Voice”
Imagine never losing your branded search placement again. Amazon recently made that possible—for a price. Traditionally, owning the top of […]
A Seller’s Guide to the Amazon Climate Pledge: Requirements, Perks, and the Path to Certification
In the hyper-competitive world of Amazon, sellers are constantly hunting for the next “hack” to boost conversion. They obsess over
The Alexa.com Desktop Launch: Why Your Keyboard is Now a Voice Portal (and What It Means for Amazon Ads)
Forget what you thought you knew about Alexa.com. This past week, Amazon quietly rolled out a brand-new desktop portal for
Inventory SOS: Your Guide to Surviving an Amazon Stockout
The “out of stock” notification is a phrase that strikes fear into the heart of every Amazon seller. It’s not
Hitting ‘Vacation Mode’ Over Christmas Is a Recipe for Post-Holiday Financial Hangovers
The holiday season is a marathon for Amazon sellers, and as Christmas Day approaches, the temptation to shut down the
Are You Leaving Money on the Table? Why Amazon Virtual Bundles Are Your Untapped Goldmine
As an Amazon seller, you’re constantly looking for an edge – ways to boost sales, increase average order value, and
How to Prompt Amazon Creative Studio (Without Getting Weird AI Results)
Creative Studio is miles better than the old Amazon image generator, but the output still depends heavily on how you
Amazon’s AI Image Generator Has Come A Long Way In The Past Year
When it was first released and I tested AI generated images in Amazon for sponsored brand and display ads nine
Amazon’s Rufus Price History Feature: A Quietly Powerful Shopping Tool
Amazon has been rolling out new AI-powered upgrades, and one of the most practical additions is the Rufus price history