Amazon has built generative AI directly into Seller Central and honestly, it’s one of the most useful things they’ve added in years. Sellers using these tools are seeing a 40% increase in listing quality, and the AI now handles more than 70% of required product attributes automatically. If you’re still building listings manually from scratch, or paying somebody to do it for you, you’re making life harder than it needs to be.
What’s actually available right now?
Two things worth getting excited about. First, the Add Products tool under your Catalog menu now lets you create a full listing from nothing more than a product photo, a few words, or a URL from your existing website. Second, the A+ Content Manager has AI built in, so brand-registered sellers can now generate headlines, copy and lifestyle imagery for their enhanced content pages without staring at a blank screen for an hour.
Creating a listing from a product image
This one is genuinely impressive. Go to Catalog, select Add Products, hit the Product Images tab, upload up to three photos and watch Amazon’s AI build out a full draft listing. Title, bullets, description, product attributes, the lot. You review it, tighten it up, and submit. What used to take an hour takes minutes.
Creating a listing from your website URL
Already selling on Shopify or your own site? Paste your product page URL into the Web URL tab and Amazon pulls all the content across and reformats it automatically. It just needs to be a public page. Simple.
Creating listings in bulk
This is a game changer for anyone launching a big catalogue. Upload a spreadsheet with basic product info, opt into AI enhancement, and it converts everything into Amazon-ready draft listings in one go. More products live, faster, with less pain.
Our honest take
We’re not going to oversell it. AI doesn’t write perfect listings straight out of the box and it won’t replace knowing what actually makes a customer buy, so review every upload before it goes live. What it does brilliantly is eliminate the time-consuming groundwork, so you can focus your energy on the strategy that drives sales rather than filling in attribute fields. We use it on every account we manage, and it makes a real difference.
Ready to try it yourself? Head straight to Amazon’s AI listing tool here and see what it can do for your catalogue.
