When it was first released and I tested AI generated images in Amazon for sponsored brand and display ads nine times out of ten the images were unusable. People with six fingers, jumbled up text and lifestyle background choices that made no sense. Now, with Creative Studio, things are much more polished. Nine times out of ten the image is now usable and often an improvement on the current creatives.
What Changed?
Creative Studio operates on a far more refined model these days. It understands product context, proportions, and environments in a way the early AI tools simply didn’t. The backgrounds are relevant, the hands look human, and the lifestyle scenes actually match the category. Instead of throwing your product into a random room, Creative Studio now tries to place it where a buyer would expect to see it.
The difference is obvious:
- Cleaner compositions
- Accurate product scaling
- More realistic lighting
- Lifestyle scenes that make sense
- Far fewer AI artefacts (extra limbs, warped edges, weird shadows)
For many categories, the output looks like something a mid-level designer could produce — but in seconds. The prompt doesn’t need to be overly complicated, and after entering it it only takes about a minute for a set of four images to be ready. Videos take around 10 minutes as it builds out a storyboard and walks you through the workflow, checking you’re happy with the process. The results aren’t yet perfect. When I created a video for a kids toothbrush in one scene the child was supposed to be brushing their teeth but the brushing motion was on the cheek. It’ll get there though, and will likely retire the already outdated Video Builder, which was never really an effective tool.
Why This Matters for Sellers
Amazon is a visual marketplace. Your image quality directly influences:
- CTR (whether shoppers click your ad)
- Conversion rate (how convincingly the product is presented)
- Brand perception (whether you look premium or amateur)
Most sellers aren’t great designers, and most smaller brands don’t have in-house creative teams. That usually leads to:
- Overused Canva templates
- White-background photos stretched into lifestyle situations
- Ads that look “Amazon-ish,” not brand-led
Creative Studio closes this gap. It gives everyday sellers a way to create clean, compelling lifestyle images on demand — without hiring designers or arranging photoshoots. For bootstrapped brands, that’s a big deal. Creating an image take a
What This Means for Advertisers
For advertisers running Sponsored Brands or Sponsored Display, the impact is even bigger:
- Faster creative testing. You can generate 5–10 variations instantly and test which background, colour, or layout gets the highest CTR.
- No more creative bottlenecks. You don’t need to wait for designers or agencies to produce options.
- Higher relevance. Creative Studio tailors the scene to the product category, which tends to improve engagement.
- Better refresh cycles. You can update ad creative every month instead of every quarter/year — without increasing workload.
Amazon ads work best when you rotate fresh visuals. Until now, that required time, skill, and money. Creative Studio removes these hurdles. Also, a pain point for ads agencies is getting clients to provide creative assets or to provide them more frequently. Creative Studio removes that roadblock.
The Bottom Line
Amazon Creative Studio marks a real turning point. Early AI image tools inside Amazon were more gimmick than utility. But now, the output is polished, consistent, and — most importantly — usable.
For sellers: it levels the playing field.
For advertisers: it speeds up testing and boosts creative quality.
For both: it means you can finally produce high-quality ad images without hiring a designer.
