Case Studies
Below are a few of the success stories clients have had working with us:
Dental Brand Revitalization: Eliminating Ad Cannibalization
The Result
Organic Growth: Significant increase in organic ranking and sales volume.
Efficiency: ACOS stabilized despite increased scale and complexity.
New Customer Acquisition: Dramatic rise in New-to-Brand (NTB) sales.
The Challenge
A major Amazon US dental brand faced 12+ months of declining sales. Their in-house team was over-relying on branded search terms, which essentially “stole” sales that would have happened organically. This strategy was cannibalizing profits and preventing the brand from reaching new customers.
Our Strategy
We implemented a complete redistribution of their advertising budget to focus on true growth:
Spend Optimization: Reduced wasted spend on high-cost branded terms to protect organic margins.
Top-of-Funnel Expansion: Built out aggressive Sponsored Brand and Sponsored Display campaigns to capture new-to-brand traffic.
Full-Funnel Targeting: Shifted focus to category-level keywords to improve the brand’s reach beyond its existing customer base.
The Outcome
The trend reversed almost immediately. By balancing the account, we triggered a “flywheel effect” where both ad sales and organic sales increased simultaneously while keeping ACOS stable.
Golf Brand Expansion: Scaling Through Creative Optimization
The Result
Significant YoY Growth: Outperformed previous peak season benchmarks by a wide margin.
Creative Transformation: Solved a total lack of brand assets using advanced AI tools.
Optimized Conversion: Found the “winning” formula through rigorous A/B testing.
The Challenge
Despite entering the market during the favorable peak season for golf clubs, the brand was struggling to capitalize on the increased traffic. Their primary hurdle was a lack of professional creative assets, which made their listings look unprofessional and limited their ability to use high-converting ad formats.
Our Strategy
We bridged the creative gap and optimized the funnel through a three-pronged approach:
AI-Driven Creative Production: Utilized Amazon AI to generate high-quality product images and video assets, turning a major weakness into a competitive advantage.
Format Diversification: Launched aggressive Sponsored Brand and Video ads to dominate search results and tell a better brand story.
Iterative Split-Testing: Conducted continuous testing of different ASINs, lifestyle images, and headlines to identify the highest-converting combinations.
The Outcome
By combining AI-powered creativity with data-driven testing, we achieved significant year-on-year growth. We didn’t just ride the seasonal wave; we maximized it by ensuring every ad dollar was backed by the “optimal fit” of creative and copy.
Combat Sports Brand: Breaking the “Growth Ceiling”
The Result
25% Sales Lift: Achieved a significant revenue increase for a brand that had been stagnant.
Efficiency Gains: Scaled ad sales while maintaining a stable ACOS.
Budget Optimization: Eliminated wasted spend to reinvest in high-growth areas.
The Challenge
A prominent boxing and MMA brand with high-profile celebrity endorsements believed they had reached a natural growth ceiling. Despite their brand equity, sales had remained static for an extended period. The internal assumption was that market saturation had been reached, but the data suggested otherwise.
Our Strategy
We performed a deep-dive audit and identified two major structural issues in the advertising account:
Aggressive Keyword Negation: We discovered a high volume of wasted ad spend on irrelevant searches. We implemented a strict negative keyword strategy to trim the fat and redirect budget toward high-intent shoppers.
Ending Organic Cannibalization: The brand was significantly overspending on branded keywords, paying for clicks from customers who would have already purchased via organic search. We rebalanced the bid strategy to protect margins while maintaining brand dominance.
The Outcome
By fixing these structural inefficiencies, we proved the “ceiling” was actually just a bottleneck. The brand saw a 25% increase in ad sales almost immediately, proving that even well-established brands have significant untapped potential when their PPC is truly optimized.
Children’s Crayon Brand: Capturing Market Share from Giants
The Result
30% Ad Sales Increase: Achieved rapid growth in a highly competitive, “winner-takes-all” niche.
Market Expansion: Successfully siphoned market share from household-name competitors.
Strategic Reinvestment: Leveraged a controlled ACOS increase to drive long-term brand dominance.
The Challenge
Despite being an established player in the children’s crayon category, the client hit a plateau. They were struggling to gain ground against industry giants like Crayola, whose massive brand recognition dominated top-of-search results. The client recognized that to grow, they needed a more aggressive, tactical approach to customer acquisition.
Our Strategy
We shifted the focus from broad keyword battles to surgical product targeting. Instead of competing head-to-head on the most expensive search terms, we targeted the competition’s vulnerabilities:
Competitor ASIN Targeting: We identified high-traffic competitor listings—specifically those with higher price points or lower review scores than our client’s products.
Point-of-Purchase Interception: By placing our ads directly on these “vulnerable” product pages, we presented parents with a better-value alternative at the exact moment of purchase.
Controlled Scaling: With the client’s approval, we strategically allowed for a slight increase in ACOS to fund this aggressive conquesting phase, prioritizing market share over immediate margin.
The Outcome
The “underdog” strategy paid off. By focusing on high-conversion product targeting, we increased ad sales by nearly 30%. We didn’t just maintain the brand’s position; we actively took territory from the category leaders, proving that a smarter targeting strategy can beat a larger marketing budget.
High-Growth Supplement Brand: Scaling to $100k While Protecting Margins
The Result
Goal Surpassed: Shattered the $100,000 monthly sales target.
Strict Efficiency: Successfully scaled spend while keeping ACOS strictly under the 50% ceiling.
Market Dominance: Leveraged aggressive ad formats to capture high-intent traffic from competitors.
The Challenge
A seller in the ultra-competitive Amazon supplements niche was ready to invest heavily in growth but had two non-negotiable requirements: reaching $100,000 in monthly sales while ensuring the ACOS (Advertising Cost of Sales) never exceeded 50%. They knew their current ad strategy was too conservative to hit these milestones and needed a partner to manage the risk of rapid scaling.
Our Strategy
To drive massive volume without sacrificing efficiency, we moved away from generic search terms and focused on high-probability conversions:
Vulnerability Targeting: We identified competitor products that were priced higher or had lower review scores than our client. By placing our ads directly on these listings, we offered shoppers a clearly superior alternative.
Full-Funnel Ad Mix: We moved beyond standard Sponsored Products to build out a robust Sponsored Brand (SB) and Sponsored Display (SD) architecture. This allowed us to occupy more “real estate” on the results page and retarget interested shoppers.
Dynamic Budget Management: We aggressively pushed spend on winning “conquesting” campaigns while maintaining a strict bid-cap to ensure the 50% ACOS threshold was never breached.
The Outcome
The results far exceeded the client’s expectations. Not only did we surpass the $100,000 sales goal, but we did so while keeping the account healthily within their profit margins. By focusing on the competition’s weaknesses, we turned their traffic into our client’s revenue.
Immunity Booster Brand: Expanding the “Relevancy Circle”
The Result
Instant Revenue Spike: Captured a new stream of revenue by breaking out of a saturated sub-niche.
New-to-Brand (NTB) Growth: Successfully introduced the brand to a wider audience of health-conscious shoppers.
Sustained Scale: Proved that the brand could maintain high sales volume outside of its core product category.
The Challenge
The brand, an immunity booster supplement, had reached a plateau. They were already executing PPC “by the book”—with optimized bids, clean keyword targeting, and strong product targeting within the turmeric niche. However, because they were only targeting shoppers specifically looking for turmeric, their growth was limited by the search volume of that single ingredient.
Our Strategy
We recognized that while the product was turmeric-based, the customer intent was broader: immunity support. We moved beyond direct competitors to target “complementary” health interests:
Audience Expansion: We launched targeted campaigns on high-traffic listings for Vitamin C, Vitamin D, and Zinc supplements.
Cross-Category Conquesting: By positioning the immunity booster as a powerful addition to a shopper’s existing supplement regimen, we intercepted customers who weren’t specifically looking for turmeric but had the exact same health goals.
Educational Ad Creative: We used ad copy that highlighted the “immunity boosting” benefits to ensure the product felt relevant to shoppers browsing for other vitamins.
The Outcome
By widening the “relevancy circle,” we unlocked a massive new audience. The brand saw an instant and significant sales increase as they began capturing market share from the much larger general supplement category. This shifted the brand from a “niche turmeric product” to a “must-have immunity essential.”